Kumkum Kaushik

Kumkum runs digital marketing at Vikrama. Her remit covers paid acquisition across Meta and Google for D2C and real estate accounts, WhatsApp commerce setup, lifecycle and retention, and the weekly reporting that pairs spend with revenue.

Her focus is the unit economics that decide whether a channel scales: cost per qualified action, blended CAC, repeat rate, and the lifetime value behind each rupee of paid spend.